What I try and do is I try and sell stocks because something else is more attractive. Stock A is simply more attractive than Stock B. I don’t try and find out the last quarter, the last eighth, the last 10 points.
And my second rule – this is the hardest one to follow – if I make a mistake, I try and sell it. If I’m looking for something to happen – some product to work, the business to get better – and it’s clear that I’m wrong – this is the key thing – you really have to sell it. It’s difficult to do. But you just want to just hope and pray because you can wait for years to go on.
And the third thing, I think, is what I call bottom fishing. A stock, Avon Products, goes from 150 to 90. On that basis alone, they buy the stock. And then, you know, it can go to 18 as far as we know. A stock that’s down combined with a good fundamental story is good but just buying on that basis alone is very dangerous.
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