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Friday, 12 April 2019

Weekly Reading: Some Interesting Stuff

Nearly two-thirds of the residents of Okinawa are still functioning independently at age 97. That meant they were in their own homes, cooking their own meals and living their lives fully -- at nearly 100 years old!
If you ask anyone in Okinawa why they live so long, you will doubtlessly hear two words: ikigai and moai.
Ikigai, loosely translated, means sense of purpose in life. And in Okinawa, a person's ikigai often grows as they get older. It is their reason for living, that thing that propels them out of bed in the morning.
Moai is an informal social group of people who have common interests and look out for each other. Your moai is your "tribe" and another reason Okinawans believe they live so long.

Researchers at Yale and Oxford say exercise is more important to your mental health than your economic status. According to the study, three to five training sessions, each lasting between 30 to 60 minutes, are ideal per week.  The scientists also noticed that certain sports that involve socializing — such as team sports — can have more of a positive effect on your mental health than others.

Google’s Stadia project is motivated, to a greater or lesser degree, by the desire to maintain its predominance as the home of gaming video. As of right now, Google gets more than 200 million logged-in daily active users watching gaming content. That’s 200 million pairs of eyes to present ads to every day. In 2018, YouTube accumulated more than 50 billion watched hours of gaming content. “Gaming has always been the backbone of YouTube since the platform was first founded,” notes YouTube’s gaming director Ryan Wyatt.
The future of cloud gaming is approaching, and instead of trying to play nice with its leaders, Google is choosing to become a leader itself. Because the YouTube moneymaking beast must be fed.

The explosion of internet access has brought a wave of social change, but nothing as ubiquitous as the consumption of online videos. As many as 245 million Indians watch YouTube on their phones each month — in farms and factories, buses and trains, homes and hotel rooms.
India’s craze for videos is shaking the world of entertainment. Valued at more than $700m, the country’s online video market is shaping the content and pricing models of local and global companies.
For many young Indians, YouTube itself is synonymous with the internet. They use it to ask questions, make friends and learn skills. In towns where teachers don’t show up at schools and colleges, students are switching to YouTube channels that “cover” their syllabus.
https://www.ft.com/content/c0b08a8e-4527-11e9-b168-96a37d002cd3 (Free sign-up for limited number of articles per month)

What's exciting about OTT video isn't the way it's delivered, but how it will change content itself. The most fascinating aspect of new distribution technologies in media is how they transform content, rather than just content delivery. Unfortunately, digital-era innovation to date has primarily focused on the latter: on-demand viewing, ad-free experiences, binge releases (or at least binge consumption), recommendation-based discovery, auto-play next and skip credits, etc.

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