Reading across disciplines is one of the best ways to improve our investment acumen. Here is a summary of some of the best articles I read this week. If you like this collection, consider forwarding it to someone who you think will appreciate it.
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1. The world is irrational
The first
step to accepting that some things don’t compute is realizing that the reason
we have innovation and advancement is because we are fortunate to have people
in this world whose minds work differently from yours. People like Elon Musk
and Steve Jobs, whose personalities are equal parts brilliant and absurd, and
the absurd can’t be separated from the brilliant – you have to accept the full
package. We’d never get anywhere if everyone viewed the world as a clean set of
rational rules to follow.
The next
is accepting that what’s rational to one person can be crazy to another.
Everything would compute if everyone had the same time horizon, goals,
ambitions, and risk tolerances. But they don’t. Panic selling stocks after
they’ve declined 5% is a terrible idea if you’re a long-term investor and a
career imperative if you’re a professional trader. There is no world in which
every business or investing decision you see should align with your own view of
the world.
Third is
understanding the power of incentives. Bubbles are technically irrational, but
the people who work in bubbles make so much money from them that there’s a
powerful incentive to keep the music playing. They delude not only their
customers, but themselves. Nothing gets people to look the other way like easy
money.
Last is
the power of stories over statistics. If you look, I think you’ll find that
wherever information is exchanged – wherever there are products, companies,
careers, politics, knowledge, education, and culture – you will find that the
best story wins. Great ideas explained poorly can go nowhere while old or wrong
ideas told compellingly can ignite a revolution.
https://www.collaborativefund.com/blog/does-not-compute/
2. The rule of awkward silence
Tim Cook
and Jeff Bezos run two of the most valuable companies in the world. From the
outside, they seem to exhibit very different personalities. But within their
companies, both men are known for a fascinating practice: They each embrace the
rule of awkward silence.
When
faced with a challenging question, instead of answering, you pause and think
deeply about how you want to answer. This is no short pause; rather, it
involves taking several seconds (10, 20, or longer) to think things through
before responding.
We live
in a world that demands instant gratification. But there's a major problem with
all of this instantaneous communication:
It doesn't leave time to think. Critical thinking calls for deep and
careful consideration of a subject. It requires introspection and
retrospection. It involves weighing and analyzing facts, and careful reasoning.
And it results in making insightful connections. None of this is possible
without time.
But when
you embrace the rule of awkward silence, you steal back time. Time that used to
be wasted on nonsense answers. Time that used to be wasted on telling another
person what you think they want to hear, as opposed to what you truly believe.
https://www.inc.com/justin-bariso/intelligent-minds-like-tim-cook-jeff-bezos-embrace-rule-of-awkward-silence-you-should-too.html
3. Sea ice and how it impacts
the climate
One way
that scientists monitor climate change is through the measure of sea ice
extent. Sea ice extent is the area of ice that covers the Arctic Ocean at a
given time. Sea ice plays an important role in reflecting sunlight back into
space, regulating ocean and air temperature, circulating ocean water, and
maintaining animal habitats.
Arctic
sea ice minimum extent is now declining at a rate of 13% per decade. The pace
is likely to accelerate because of climate change-induced warming and the
ice-albedo feedback cycle. The albedo effect describes the white ice surface’s
ability to reflect Earth-bound sunlight back to space.
Sea ice
acts as a “blanket,” separating the ocean from the atmosphere. Every year, some
ice survives the summer melt. Once winter hits, more water freezes and it
becomes thicker and stronger “multiyear ice.”
Melting
sea ice in the Arctic does not dramatically change sea level. Melting land ice,
for example from the Greenland or Antarctic ice sheets, does contribute to sea
level rise. That’s because when land ice melts, it releases water that was
previously trapped on land and adds to the water in the oceans.
https://climate.nasa.gov/news/3122/five-facts-to-help-you-understand-sea-ice/
4. How Driverless Cars Will
Change Our World
Self-driving
vehicles are steadily becoming a reality despite the many hurdles still to be
overcome – and they could change our world in some unexpected ways.
The
promise of driverless technology has long been enticing. It has the potential
to transform our experience of commuting and long journeys, take people out of
high-risk working environments and streamline our industries. It's key to
helping us build the cities of the future, where our reliance and relationship
with cars are redefined – lowering carbon emissions and paving the way for more
sustainable ways of living. And it could make our travel safer.
There
will be challenges to tackle like regulations, rethinking the highway code,
public perception, improving the infrastructure of our streets, towns, cities,
insurance and the big question of ultimate liability for road accidents.
One new
space we can expect to see driverless technology deployed in is high-risk
environments, from nuclear plants to military settings, to limit the dangers to
human life.
Much in
the same way that electric charging stations have slowly entered car parks,
side streets, and service stations, so too will autonomous vehicles eventually
make their way into our everyday worlds. Years from now, we may well be
wondering how we ever lived without them.
https://www.bbc.com/future/article/20211126-how-driverless-cars-will-change-our-world
5. Influencer marketing: The
new wave in marketing
Influencer
Marketing has changed the entire course of how marketing is perceived now.
Today, any campaign starts from setting an appropriate tone for the brand to
getting the right influencers on board to maximize reach.
From
celebrity endorsements to micro-influencers across multiple platforms, brands
have worked their way up to rationalize every expenditure by reaching out to
the right target audience. Earlier, influencer marketing was aimed to reach the
masses via television ads or radio or newspaper ads, without giving a second
thought to who the buyers are, but now even the trend has changed drastically.
Brands have changed drastically.
Social
media platforms like – Instagram, YouTube, and others, are among the chief
platforms where an Influencer marketing campaign begins. And, it has been found
out that 74% or more people discover new products or make a purchasing decision
while using social media.
The
Indian influencer marketing industry is estimated at $75-150 million a year,
according to a digital marketing agency. Today, the Indian audiences are
consuming more online content (images, videos, or blogs) than ever before,
which explains the increase in reach and engagement of several brands, who are
frequently creating content to allow their potential consumers to discover and
interact with them on a daily basis.
https://timesofindia.indiatimes.com/blogs/voices/influencer-marketing-how-has-the-concept-evolved-since-its-inception/