Reading
across disciplines is one of the best ways to improve our investment acumen.
Here is a summary of some of the best articles I read this week.
Now you can be as fast as
Usain Bolt!!
Nike openly promotes
the Vaporfly as "the fastest shoe we've ever made," and Vaporflys
were worn last year by 31 of 36 of the top finishers at the six biggest
marathons in the world.
But rival shoemakers
and many in the running community cried foul, saying the shoe's design amounted
to "technological doping." The $250 shoes have foam soles and a
carbon fiber plate in each heel to help propel a runner's stride.
World Athletics also
announced it would be undertaking further research to "establish the true
impact" of new technology that could provide a performance advantage,
noting that "there is sufficient evidence to raise concerns that the integrity
of the sport might be threatened by the recent developments in shoe
technology."
Addressable TV - the new
frontier for TV ads
A new era is
underway in which media companies can show different ads to different
households while they are watching the same programme. advancements in dynamic
ad insertion have paved the way for marketers to address specific audiences
with assets tailored to their tastes and preferences, calling into question the
very future of the traditional TV ad as we know it.
A peek into how online ads
work
When you click onto a website, the page has some blank
boxes that are set aside for ads. Instantly, those slots are posted on an ad
exchange, along with data about you (which your browser dutifully hands over).
An auction is held, and the winners send their ads to fill the spots. When it
works right, you don’t even notice the lag.
Obviously, no person
is sitting there bidding on a display ad for a single viewer. With millions of
such transactions occurring every day, it’s all done by computers. That means
competitive advantage should come down to who has the best algorithms.
Use your mobile to vote
King County, where
Seattle is located, announced on Wednesday that it’s implementing smartphone
voting for an upcoming board of supervisors election.
King County’s 1.2
million residents can use their cellphones to vote in the election. The board
of supervisors election is one of many “pilots” that Tusk plans to implement
over the next five years in counties around the US. There’s no indication yet
of whether King County plans to expand the system to statewide or national
elections.
Tech in 2020: Standing on
the shoulders of giants
A very good
collection of datapoints on how technology is changing consumer usage patterns
specially in the mobile, ecommerce, media consumption spaces. What are the
challenges and what are the paths to the future.
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