Tourism in India accounts for 9.6 per cent of the GDP and is the 3rd largest foreign exchange earner for the country. It is expected to grow at 16% CAGR to reach INR 2,800 thousand crores in 2022.There are multiple growth drivers in the tourism and thereby in the hotels industry. The government has allowed 100 per cent FDI under the automatic route in the tourism and hospitality sector, including tourism construction projects such as development of hotels, resorts and recreational facilities.
International hotel brands are targeting India. Carlson group is aiming to increase the number of its hotels in India to 170 by 2020. Hospitality majors are entering into tie ups to penetrate deeper into the market, such as Taj & Shangri-La entered into a strategic alliance to improve their reach & market share by launching loyalty program aimed at integrating reward program customers of both hotels. Berggruen Hotels is planning to add around 20 properties under its midmarket segment 'Keys Hotels' brand across India by 2018. Hilton plans to add 18 hotels pan India by 2021, along with 15 operational hotels under its brands namely Hampton, Hilton Garden Inn, Conrad, Hilton Hotels & Resorts & DoubleTree by Hilton. Marriott International plans to open 30 new luxury hotels. As of November 2017, the company operated 93 hotels in India.
In June 2016, the Indian government approved 150 countries under the Visa on Arrival scheme to attract additional foreign tourists. During Jan-Sept 2017, a total of 10.67 lakh tourist arrived on e-tourist Visa as compared to 6.75 lakh during the months of Jan-Sept 2016, registering a growth of 71.0%. Foreign tourist arrivals (FTAs) in India increased 15.5% to 71.20 lakhs compared to 61.63 lakh in the same period.
Medical tourism is another major area of growth. The country is witnessing 22-25% growth in medical tourism. Indian government has also released a fresh category of visa – the medical visa or M visa, to encourage medical tourism in India. Indian medical tourism is expected to reach USD8 billion by 2020.
Domestic expenditure on tourism has grown significantly. Indians are travelling much more frequently for both business and leisure and has been aided by much better connectivity of Tier-II cities by the low-cost airlines. Meetings, Incentives, Conferences and Exhibitions (MICE) segment is another key growth segment.
Company Overview
Royal Orchid Hotels Ltd (ROHL) is a 31-year-old company which owns and operates hotels in India. It is promoted by Mr Chander Baljee, who is a IIM Ahmedabad alumnus with over 40 years of experience in the hotel industry. Key brands include Royal Orchid (five-star), Royal Orchid Central (four-star), Regenta Hotels (four-star), Royal Orchid Suites (service apartments) and Regenta Inn (budget hotel). It currently operates 47 hotels across India with plans of reaching 50 in FY18.
ROHL operates in 33 cities with a 1.4 lakh loyalty members. Management is planning to grow more by management contracts which is an asset light business model. It requires no upfront capex and can break even at operating level within 1 year.
GST for hotels with room rates between INR 2501-7500 has been reduced from 21% to 18% which is expected to provide a boost by increasing overall affordability.
Currently, the company manages 3269 rooms and is operating at a utilization of 76% in Q2FY18. It expects to add 300 rooms this year and another 1000 rooms in FY19.
The company signed a pact with UK's Bespoke Hotels recently. Under the agreement, Royal Orchid will now offer its guests hundreds of hotel options across multiple global markets and Bespoke will promote the Indian hospitality firm to its guests.
ROHL has two land parcels that it may dispose off – one in Tanzania and another in Mumbai. If it can do so, it may reduce its debt significantly.
What is Changing?
The hotel industry is slowly turning around after many years of sluggish or negative growth. New supply has been low, and demand is inching up. This is causing significant uptick in occupancy rates across the industry. Given that new properties take between 2-3 years to come up, the next phase will see hardening of ARR (average room rates). Hotels with a good brand name with pan India presence and in the affordable luxury segment (3-5 star) would be in great demand.
Risks
Lack of revival in domestic growth can hinder growth. Increase in supply through formal or informal channels (like Airbnb, oyo rooms etc) can keep a lid on ARRs. Any geopolitical incident can severely impact foreign tourist inflow. Large and foreign brands coming into India can provide stiff competition.
Financials
Screener Link: https://www.screener.in/company/ROHLTD/consolidated/
The company seems to be in the initial stages of an industry turnaround. It was loss making between 2012 and 2016 at both PBT and PAT levels. Debt has been reducing over the years and management is focused on reducing it further. In 2017, it has made a turnaround and posted a profit. With better times for the industry, fortunes for the company seems to be looking up.
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This is one of the best hotel in Pune and I have visited here on 31st night. Their services are awesome and I appreciate your work keep it continue and make a post on best real estate Builder ,if it is possible.
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